Privacy Policy
Effective date: October 6, 2026 | Last updated: October 6, 2026
Sunset West Legal Group, PC (“Sunset West,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit sunsetwestlg.com (the “Site”), contact us by phone, text, email, or chat, or submit a case review request. It also explains the rights California residents have under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
No attorney-client relationship. Submitting information through this Site, by chat, phone, or text does not create an attorney-client relationship. An attorney-client relationship is formed only by a signed written agreement with our firm. Information you share with us while seeking legal representation is treated as confidential consistent with our professional obligations.
Quick Links
- Information We Collect
- How We Use Information
- How We Disclose Information
- Cookies, Pixels & Tracking Technologies
- Phone Calls, Call Recording & Text Messages
- Your California Privacy Rights
- Do Not Sell or Share My Personal Information
- Contact Us
1. Information We Collect
In the past 12 months, we have collected the following categories of personal information:
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, phone number, email address, mailing address, IP address, device and cookie identifiers | You; your device; our service providers |
| Information about your legal matter | Description of your accident, injuries, insurance details, and related facts you choose to share | You (forms, chat, phone, text) |
| Sensitive personal information | Health and injury information you choose to share about your accident | You |
| Audio information | Recordings of phone calls with our firm | You (phone calls) |
| Internet or network activity | Pages viewed, links clicked, time on site, referring website, ad interactions | Your device, via cookies and pixels |
| Approximate geolocation | City or region derived from your IP address | Your device |
| Inferences | Likely interest in legal services, used for advertising and analytics | Derived from the information above |
Please do not send us information you consider highly sensitive through the Site’s forms or chat unless needed to evaluate your matter. An attorney or member of our team can collect detailed information by phone.
2. How We Use Information
- To respond to your inquiry, evaluate your potential claim, and schedule a consultation;
- To provide legal services if you become a client;
- To contact you by phone, text, or email, as described in Section 5;
- To review call recordings for quality, training, and record-keeping;
- To operate, secure, and improve the Site and measure its performance;
- To measure and improve our advertising, including showing ads on other websites and platforms;
- To detect and prevent fraud, spam, and security incidents;
- To comply with legal, ethical, and professional obligations, and to establish or defend legal claims.
We use sensitive personal information (such as injury and health information) only to evaluate and handle your legal matter and as otherwise permitted by the CCPA. We do not use it to infer characteristics about you or for advertising.
3. How We Disclose Information
We disclose personal information to the following categories of recipients:
- Service providers that help us run our firm and the Site, including website hosting, analytics (Google Analytics), call tracking and recording (CallRail), live chat and intake (Intaker), and communication tools. They may use the information only to perform services for us.
- Advertising partners such as Meta (Facebook/Instagram) and Google, which receive internet activity and device identifiers through cookies and pixels. See Section 4.
- Other law firms. If we cannot take your case, or if we work with co-counsel on your matter, we may share information about your matter with another law firm. We will do so with your permission.
- Legal and regulatory parties as required by law, court order, or professional rules, or to protect our rights, our clients, or others.
- Successors in connection with a merger, acquisition, or transfer of all or part of our practice, as permitted by the rules of professional conduct.
“Sale” and “Sharing” of Personal Information
We do not sell personal information for money. However, our use of advertising cookies and pixels from Meta and Google may be considered “selling” or “sharing” for cross-context behavioral advertising under the CCPA. In the past 12 months, the categories involved are identifiers (device and cookie IDs, IP address) and internet or network activity, disclosed to advertising partners. You can opt out at any time (see Section 7).
We do not sell or share sensitive personal information, and we do not knowingly sell or share the personal information of consumers under 16 years of age.
4. Cookies, Pixels & Tracking Technologies
We and our partners use cookies, pixels, tags, and similar technologies on the Site:
- Strictly necessary: required for the Site and its forms to work.
- Analytics: Google Analytics, to understand how visitors use the Site.
- Call tracking: CallRail, which displays a tracking phone number so we can tell which ads or pages led to a call.
- Chat: Intaker, to provide our website chat.
- Advertising: the Meta Pixel and Google Ads, to measure ad performance and show you our ads on other sites and platforms.
You can manage optional cookies at any time with the Cookie Settings link in the footer of our Site. You can also block or delete cookies through your browser settings, although some features may not work.
Global Privacy Control. We treat a Global Privacy Control (GPC) signal from your browser as a valid request to opt out of the sale and sharing of your personal information for that browser.
Do Not Track. Because there is no common industry standard for “Do Not Track” browser signals, we do not respond to them. We do honor GPC as described above.
To learn more about interest-based advertising or opt out with participating companies, visit optout.aboutads.info. You can also adjust ad settings directly in your Meta and Google accounts.
5. Phone Calls, Call Recording & Text Messages
Call recording. Calls to and from Sunset West Legal Group may be recorded for quality assurance, training, and record-keeping. You will be notified at the start of a recorded call.
Calls and text messages. If you provide your phone number and consent, we may contact you about your inquiry or case by phone call and text message, including calls and texts sent with automated technology. Consent is not a condition of hiring us or receiving services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of text messages at any time, or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third party, except service providers that help us deliver messages.
6. How Long We Keep Information
- Inquiries from people who do not become clients: for as long as reasonably necessary to respond to the inquiry, check for conflicts of interest, and meet our professional and legal obligations.
- Client files: for as long as required by the rules of professional conduct and applicable law, and as needed to defend legal claims.
- Call recordings: for as long as reasonably necessary for quality assurance, training, and record-keeping, and as required for any related legal matter.
- Website analytics and advertising data: according to our providers’ retention settings, and no longer than reasonably necessary for analytics and advertising measurement.
7. Your California Privacy Rights
If you are a California resident, you have the right to:
- Know what personal information we have collected about you, including the categories, sources, purposes, and recipients, and to receive a copy of specific pieces of information;
- Delete personal information we collected from you, subject to legal exceptions (for example, information we must keep under the rules of professional conduct);
- Correct inaccurate personal information;
- Opt out of the sale or sharing of your personal information;
- Not be discriminated against for exercising any of these rights.
Do Not Sell or Share My Personal Information
To opt out of the sale or sharing of your personal information, you can:
- Click Cookie Settings and turn off advertising cookies;
- Turn on Global Privacy Control in a supported browser; or
- Contact us using the methods in Section 10.
How to Submit a Request
To exercise your rights to know, delete, or correct, contact us by phone or email (see Section 10). We will confirm receipt within 10 business days and respond within 45 calendar days, or let you know if we need more time (up to 90 days total). We will verify your identity by matching information you provide with information we hold. You may use an authorized agent; we may require proof of the agent’s authority and ask you to verify your identity directly.
California “Shine the Light”
California Civil Code § 1798.83 allows California residents to request information about personal information disclosed to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
8. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you are a parent or guardian seeking help with a child’s injury claim, please contact us by phone.
9. Security and Third-Party Links
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure. The Site may link to third-party websites, such as review sites and social media, which have their own privacy practices.
10. Contact Us
For questions about this Privacy Policy or to submit a privacy request:
Sunset West Legal Group, PC
10880 Wilshire Blvd, Suite 2100
Los Angeles, CA 90024
Phone: 310-282-8888
Email: intake@sunsetwestlg.com
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new “Last updated” date. We review this policy at least once every 12 months.